Why Apple Really Needs To Kill It With iOS 7

Why Apple Really Needs To Kill It With iOS 7
Why Apple Really Needs To Kill It With iOS 7

Six years in, the polish is starting to rub off. After a historic launch and years of grand slam updates to its hardware and software, the iPhone now appears more vulnerable than ever. To retains its luster, Apple needs to make iOS 7 its boldest update yet.

It pains me to admit, but Android is evolving faster than iOS these days. For years, that seemed impossible. Early Android phones felt like rusty copycats of Apple's impeccably slick mobile platform, with far fewer apps available to their users.

With each upgrade to Android, iPhone owners laughed as the platform seemingly struggled to keep up with Apple's bulletproof user experience. And for a while, it did struggle. But slowly, that changed. Next thing we knew, Android commanded 75% of the smartphone market. Today, instead of mocking Android, many prominent iPhone lovers are switching to Google.